TWININGS Project

Twinings is the biggest English tea manufacturer and an online store that sells more than 500 kinds of tea with distinctive and rich tastes. Moreover, the seller offers various gift boxes with coffee, hot chocolate, biscuits, and teaware.

Project Overview

To reduce the development time and costs, our team built the website on Kentico CMS with ASP.NET MVC 5 support. The system has proper functionality and interacts with the Google Analytics E-commerce Tracking and CRM-system. Integration with the Feefo reviews platform increases traffic from Google, Yahoo and Bing. Also, the platform contributes to the Google stars and position in the SERP.

Key Features

• Content management system
• Integration with Google Analytics E-Commerce Tracking and CRM-system
• Integration with Feefo platform
• Sharing in Twitter, Pinterest, Facebook, G+, LinkedIn
• Payments processing (VISA/MasterCard/Maestro/American Express/PayPal)
• Lazy Loading
• Product recommendations

Technologies

Front-End: HTML5, History API, jQuery
Back-End: ASP.NET MVC 5, Kentico CMS
Other: IIS

Result

Twinings has got a high-grade e-commerce website with powerful functionality and a user-friendly interface. As a result, Twinings has about 220K visitors and 24,5K transactions per month. Sales are increased by 7% in the UK and 31% in the world.